CNI LOGO

ABSTRACT The purpose of this paper is to estimate consumers satisfaction by purchasing farmers processed food So this paper surveyed consumers which have purchased Korean traditional soybean paste products by reason of limiting research objects among lots of farmers processed food A survey of 220 consumers was carried out on September and October 2016 For this matters this paper used multiple linear regression modelincluded LOGLIN model and set up 1 dependent and 11 independent variables As the analysis results we could find out that consumers satisfaction was affected by 6 variablesprice taste ease of cooking confidence of product information social awareness and perceived 6th industrialization Among these variables the strongest variable was social awareness and the second was perceived 6th industrialization This paper also estimated the rate of change that a dependent variable was affected by independent variables As the results this paper found out that perceived 6th industrialization had the highest rate of change58 and the second was social awareness56 This paper proposed 7 implications of Korean traditional soybean paste Those were the proper price policy and quality values promotion quality Improvement and confidence enhancement development of products for consumers convenience enhancement of social awareness enhancement of politic management about 6th industrialization and accessibility of purchasing information

1 서론
2 농가공식품 및 전통장류의 정의
3 연구방법
4 분석결과
5 전통장류 활성화 방안
6 결론